Every year hundreds of millions of dollars are unknowingly invested in Big Tobacco via America’s 401K contributions (pension schemes).
To dramatise this inadvertent financial relationship we borrowed from the design language of iconic cigarette packaging and transformed the iconography of America’s 100 biggest businesses into bespoke cigarette packets.
These shocking symbols of financial backing were then delivered directly to the people who would be most alarmed by the visual and actually have the ability to effect change: the CEO’s of the top 100 companies in the US.
ROLE: Creative Directors
VOXI are a mobile network that want to be famous for Unlimited Social Media. And who needs Unlimited Social Media more than someone who lives forever? Say hi to Frank and Syd- two immortal brains who are endlessly entertained with Unlimited Social Media on VOXI.
ROLE: Creative Directors
Bupa’s newest patient is over 4 billion years old. It has taken on the planet as its newest patient, taking steps to care for it and help it live a long and healthy life, because if the planet is not healthy, neither are we.